Safe and Beautiful
Marketing a business seems simple enough, but in construction, we usually get jobs by “word-of-mouth”. People generally share how we are on time and how beautiful, but it’s not easy to explain what truly makes us different. Over and over, we find our clients do not realize the effort we put into creating a safe and beautiful environment. It’s an odd thing to explain, but the materials in the structure truly make a difference.
The best comparison is having a 5-star prepared meal; but one chef uses grocery store ingredients that are 5-14 days old and ripened in transit versus a chef who goes to the farmer’s market and gets fresh, ripe, organic ingredients as much as possible. This is our effort in the building business.
Many folks tell us that we should market this difference. But we find that since it is not a common practice, people aren’t sure why our efforts are important. But just like the food we consume builds a stronger body; better materials, a few simple adjustments, and intentional placement, truly make a safer environment in our constructions.
After completing college together in Mechanical Engineering and Business, we respectively pursued higher degrees and certifications in health. These combinations and having kids with compromised immune systems shape the way we design and build.
Jim is brilliant at solving problems with his unique engineering brain. Where some see a fast way to make it look pretty and get out, we see the opportunity to create a space with a little less electrical interference, a little less off-gas, a little more functionality, and thusly, a lot more natural place.
As expected, each job is unique and provides a fun challenge. Every job requires us to identify how we can best use our skills to create a sound structure that fits the client’s wishes, while we “step it up” to provide the cleanest environment which optimizes health in their living/ working space. Our vision is to make each build safe and beautiful, from the “Inside Out”.
Not all of our recommendations cost a lot of money. One simple way to improve a space is incorporating live plants. We share our thoughts about it in this article. These learnings over the years are why our goal of “Building a Better Lifestyle” is so rewarding. When we have clients tell us how great they feel in the new place, or share the excitement of how their space is so clean and peaceful; we know we have succeeded.